Te Pūnaha Hoahoa
Design System
The visual and verbal standard for Love You Bye. A restrained palette, a single typeface, a small set of marks, and a canonical taxonomy. Specimens below — full references one level down.
Ngā Tae
Colours
BlackGrey 600Grey 300WhiteHeartA monochrome backbone with one emotional accent — the heart green — pounamu. Material tiles carry their own colours.
Ngā Momo Tuhinga
Typography
BEO Supreme — 300, 400, 500
Beologue italic — 300, 400, 500, 700
One face for display and body, one companion italic for emphasis.
Ngā Ata
Icons
The sorting marks themselves — flat tiles adapted from Norway’s Sorteringsmerker. Legible at 16 px and at 200 mm.
Ngā Tohu
Marks
One mark. Solid pounamu green, always — no outline, no signal variants. It pairs with the material tiles to form the language.
Te Whakarōpūtanga
Taxonomy
Ninety-seven materials. Each one is named in both languages, placed in a category, and routed to where it goes next — because there is no “away.”
Te Whakatakoto
Deployment
PackagingBin lidSignageThree contexts, three levels, nine canonical deployments. The contract for applying the system.