Ngā Tohu
Marks
One heart. It carries the project’s whole idea — you farewell a material like someone you’ll see again. The mark is a brand layer, not a verdict: it sits alongside the material tiles and a written instruction, never alone, and it never judges.
The mark
On light
fill: var(--color-lyb-heart)On dark — white inner panel
fill: var(--color-lyb-heart)Solid pounamu green on every surface. There is exactly one heart — materials are routed by pathway labels in the lookup, never by heart states.
Colour token
The mark — all surfaces
var(--color-lyb-heart)#2D6A4FUsage
Minimum size
Render at 24 px on screen and 12 mm on print, measured across the widest point of the mark. Below this the silhouette loses definition.
Clear space
Preserve clear space equal to the width of the mark on every side. No type, icon, or graphic enters this zone.
Backgrounds
Place on a solid neutral surface. The pounamu green passes WCAG AA on the off-white surface; on dark surfaces give it the white inner panel treatment.
Always solid
The mark is always filled. No outline, stroke-only, cracked, or split treatments — anywhere.
Pair with a tile
In a disposal decision the mark pairs with the relevant material tile and a short written instruction. The tile names the material; the mark carries the care.
Do not modify
Do not rotate, skew, outline, or replace the silhouette. The one sanctioned variation is the hero lockup, where the mark adopts the colour of the material beside it.
The mark and the tiles
The mark carries the brand; the sorting tiles name the materials. The two are complementary — the tile tells the person what the thing is, the instruction tells them what to do, and the mark asks them to do it with care.
See the sorting marks →